Monday, 24 June, 2019
Zoom: Rendering Extreme Details In A Refined Randomness. The New Project By Fabio Novembre For Lea Ceramiche

Zoom: Rendering Extreme Details In A Refined Randomness. The New Project By Fabio Novembre For Lea Ceramiche

The collaboration of Lea Ceramiche continues with the architect and designer who has created a new concept of surfaces, reinterpreting the organic nature of cement, projecting it into the contemporary interior.

For the 2019 edition of the Fuorisalone, Lea Ceramiche presents Zoom, a new line of ceramic surfaces designed by Fabio Novembre that enriches and expands the decorative sign of the Concreto collection, launched with enormous success last year.

The attitude of Lea Ceramiche for experimenting with new expressive languages on ceramic material has over time been transformed into a creative vision aimed at creating products that are interpreters and precursors of new trends and styles. In this way, a deep and distinct trait of the brand is consolidated, which is able to govern the design theme through a continuous proposal of recognisable solutions that are appreciated by the market.

The profound knowledge of the material, supported by the most advanced technologies and collaboration with designers and professional figures who are among the most influential on the international scene, have generated iconic surfaces, with a very precise identity that can influence the tastes of the moment.

This is the case of the successful collaboration with the architect and designer Fabio Novembre who, in addition to distinctive architectural projects created with the brand from Modena, last year has created the Concreto collection, hyper-realistic reproduction of cement surfaces upon which the designer has imagined patterns and decorations of organic and geometric inspiration.

I am a dreamer, but in life I have been Concrete only for Lea Ceramiche – affirms Novembre – “in this sense, the inspiration for Zoom comes from chemistry, an exact science that allows us to understand the most intimate data of the elements. It is as if the material contains an identity card within it, the natural codes that determine it and describe it. This molecular structure, invisible to the human eye, denies us a more intimate relationship with the material itself. Zoom then becomes an artifice that allows us to penetrate within the nature of cement and its organic components. Zoom is a powerful microscope that allows us to analyse the unpredictable geometries of nature.

Zoom is the macro-representation of four patterns that reflect on the organic nature of cement – Reef, Dry, Foam, Tide – carried to extremes through a vigorous and magnified stroke. The graphic motifs are proposed in the 60×60 cm format, able to compose actual decorated carpets, as well as in the more classic 20×20 cm format that reinterprets the traditional decorative shape of the cement tiles in a new way. The project presents a variety of graphics to be laid on the floor or wall in a random way, to leave the space with a decidedly contemporary, decorative and distinctive mark.

Zoom supports the expansion of the range of the Concreto series, best seller of the company presented in 2018, which now has been enhanced with new thicknesses (10, 11 and 20mm), formats, textures and a further broad and varied decorative sign.

Launched on Slimtech technology, through the large slabs of laminated stoneware, ultra-technological and innovative, allowing reduced thickness (6mm) and oversized formats (up to 120x260cm), Concreto becomes an open and versatile project, the ideal solution for architects or interior designers seeking elements with a strong personality. The variety of thicknesses, formats and textures allows a transversal use of the materials and aesthetic continuity of the surfaces also between internal and external areas. From the performance characteristics of the ceramic material to the expressive potential of its decorative variants, Concreto is a modular collection, a flexible basic element for expressing styles and new languages of living.