Sunday, 31 May, 2020
Whirlpool Launches New Range Of Freshcare+ Built-In Washing Machines And Washer Dryer

Whirlpool Launches New Range Of Freshcare+ Built-In Washing Machines And Washer Dryer

Whirlpool, the premium appliance manufacturer, has introduced a brand new range of built-in washing machines and a washer dryer, the Whirlpool built-in 7 kg washing machine (BI WMWG 71484 UK) and FreshCare+ washer dryer with 7 kg wash/5 kg drying capacity (BI WDWG 7148 UK). Both appliances benefit from a sophisticated design and can be neatly tucked away behind a cabinet door providing uniformity in the kitchen.

The washing machine boasts an impressive ‘A+++’ energy rating to maximise energy savings and benefits from the Whirlpool FreshCare+ system; designed to keep laundry fresh even hours after the cycle has finished. The Whirlpool FreshCare+™ system gently massages the garments with regular, slow, drum movements alternated with injections of steam. The combination of movement and steam allows the air to penetrate the fibres, keeping garments fresh and odour free for up to six hours after the cycle has finished1.

Also available in the range is the brand new Whirlpool built-in FreshCare+ washer dryer (BI WDWG 7148 UK) that boasts the Whirlpool FreshCare+ system, a Rapid Wash and Dry 45ꞌ programme and a wash to dry capacity of 7 kg washing/5 kg drying load. The Whirlpool built-in washer dryer offers a two-in-one laundry solution to the increasingly compact space of the modern kitchen.

Whirlpool’s new built in FreshCare+ range benefits from the patented and intuitive 6TH SENSE® technology, which guarantees optimal performance. 6TH SENSE® technology monitors the size of the load, adapting the resources to save up to 50 per cent of water, energy and time2. The range also boasts a delayed start option, allowing users to set the appliance to begin its cycle at a convenient time, or to take advantage of lower energy tariffs where available. An LCD display and neat, subtle control buttons offer ease of use and complement the sophisticated design of the appliances.

Tailang Bu, Laundry Category Marketing Manager, Whirlpool, says: “Whirlpool creates a unique, intuitive experience with products that sense and adapt to consumers‘ needs. We introduced the FreshCare+™ system to remove the worries of how and when to do the laundry, leaving truly fresher smelling clothes and peace of mind – even hours after the end of the cycle.

“We have introduced the FreshCare+ built-in laundry appliances to enable consumers to disguise modern technology behind traditional kitchen cabinets, allowing the consumer to benefit from the latest technology without compromising on their preferred kitchen style.”

Key features and benefits of the built-in Whirlpool FreshCare+ 7 kg washing machine

(BI WMWG 71484 UK):

  • Built-in washing machine offering a 7 kg capacity
  • FreshCare+™ continues to tumble garments after washing, for up to six hours, keeping garments feeling and smelling fresh1
  • ‘A+++’ energy efficiency class
  • 6TH SENSE® technology monitors the size of the load, adapting the resources to save up to 50 per cent of water, energy and time2
  • 14 programmes including Eco cotton, Rapid 30ꞌ, Intensive and Duvet, designed for washing eiderdown-padded items such as double or single duvets, cushions and anoraks, etc.
  • Colour 15°C programme maintains original quality and colour of user’s garments and  guarantees the same performance as a 40°C wash programme
  • Variable spin speed with a maximum of 1400 rpm
  • Intensive rinse programme increases efficiency and guarantees optimal detergent removal, particularly beneficial for those with sensitive skin.
  • Clean+ system features three further washing options dependent upon the users cleaning needs:
    • Intensive: Removes the most stubborn stains. Designed for high levels of dirt
    • Daily: Removes everyday stains
    • Fast: Removes less stubborn stains
  • Start delay to make use of less expensive electricity tariffs, where available
  • The body of the appliance is finished in white
  • Dimensions H x W x D: 85 x 59.5 x 54.5 cm

For more information on the new built-in washing machine range and the built-in washer dryer from Whirlpool, and any other appliance categories, contact your account manager, or visit the website at