Indesit has reactivated its partnership with Craft & Crumb, award-winning cake and biscuit kit company, to offer consumers a free cake baking kit with the purchase of selected Indesit ovens and freestanding cookers1. The promotion runs from 10th October to 28th November 2018.
Indesit strives to encourage everyone in the family to help with the household chores, so there’s more time for families to spend together doing the things they love. The Craft & Crumb promotion brings together the idea of families working as a team and spending quality time with each other. Baking is a fun way to get the children involved in the kitchen, and the Craft & Crumb kit provides everything you need to get started.
To support the promotion, retailers have access to point of sale material and digital assets to alert consumers about the promotion. The material is available from their Indesit Account Manager.
Included in the promotion is the Indesit Aria built-in oven (KFW 3844 H IX), which boasts a generous 71 litre capacity, meaning there’s plenty of space for cooking the Craft & Crumb cake creations. What’s more, the Best Lighting feature gives a clearer and brighter view of what’s cooking, so users can keep an eye on their cake as it rises.
Sara Bazeley, Brand Manager, Indesit, says: “After the success of the Craft & Crumb promotion earlier this year, we wanted to reactivate the offer to encourage even more families to spend time together in the kitchen.
“Baking is a great way to get children involved in cooking. The kits from Craft & Crumb can inspire families to get together and bake a cake. Parents can then encourage their children to help with the tidying up, by loading the dishwasher perhaps, which is a good introduction to sharing the household chores more frequently in the future.”
For more information on the full range of Indesit ovens, contact your account manager, or visit the website at www.indesit.co.uk
Full terms and conditions apply and can be found on line at: https://indesit.redeemnow.co.uk/terms-and-conditions/