Sunday, 31 May, 2020
Indesit Launches Dishwasher  Promotion With Fairy

Indesit Launches Dishwasher Promotion With Fairy

Image Above: The Indesit freestanding slimline dishwasher (DSFO 3T224 Z UK) is included in the Fairy promotion

As part of the Indesit #DoItTogether campaign, Indesit has introduced a promotion offering consumers a three-month free supply of Fairy Platinum Plus tablets, with the purchase of a selected 45 or 60 cm Indesit dishwasher1. The promotion is live until the 30th September 2019.

The promotion supports the Indesit #DoItTogether campaign, as Fairy and Indesit work together to clean the toughest of dishes, getting them sparklingly clean. The Indesit #DoItTogether campaign aims to raise the awareness of the gender imbalance in domestic tasks, and encourages families to share the household chores.

The promotion applies to selected Indesit dishwashers and retailers have access to a raft of point of sale material (POS) to alert and engage consumers. Both in-store POS and digital assets are available via the retailer’s Indesit Account Manager.

Included in the promotion is the Indesit freestanding slimline dishwasher (DSFO 3T224 Z UK), which benefits from Push&Go, a daily cycle that makes dishwashing a simpler, faster and fuss-free. This easy-to-use feature is the perfect ‘one touch’ solution, offering consumers exceptional results, without pre-washing, and takes less time than a standard cycle at just 85 minutes.

Sara Bazeley, Brand Manager, Indesit, says: “At Indesit, we pride ourselves on developing products that ease the pressures of modern-day family life. The three-month free supply of Fairy Platinum Plus dishwasher tablets will help consumers achieve the very best results, and at the same time, Indesit and Fairy will make clearing up after a family meal quick and simple.

“The Fairy promotion is available nationwide and is also supported on the Indesit website. We hope this will raise awareness of the #DoItTogether campaign, and help consumers appreciate the benefit of purchasing a dishwasher, and, in addition, encourage footfall for our valued retail partners.”

For more information on the full range of Indesit dishwashing appliances, contact your account manager, or visit the website at

Full terms and conditions apply and can be found on line at