Hotpoint is offering a 100 day money back guarantee, when purchasing one of a selection of dishwashers1. The aim is to help educate and get consumers to appreciate the numerous benefits of a dishwasher, dispelling the myth that washing up by hand is more efficient.
Many consumers remain under the impression that dishwashers are costly to run, consuming large quantities of water and electricity. This is far from the truth, with continuous and significant investment made by manufacturers, such as Hotpoint, into the development of technologies that reduce resource consumption.
The 100 day money back guarantee will give consumers the opportunity to enjoy all the benefits of a dishwasher and the peace of mind that if dishwashing isn’t for them, they will be entitled to a full refund1.
The promotion is live now and runs until 31st December 2020. Retailers will be supported with digital assets, including banners and images, to alert consumers to the promotion. The marketing material is available via their Hotpoint Account Manager.
Both freestanding and fully integrated dishwashers are included in the 100 day money back guarantee, and the promotion incorporates both slimline and full size models, to meet consumers’ needs and suit all types of kitchens. Dishwashers from Hotpoint incorporate the very latest technology to ensure optimum resource efficiency without any compromise on performance. The Hotpoint slimline 3D Zone Wash dishwasher (HSIO 3T223 WCE UK), for example, uses just nine litres of water per cycle and benefits from an ‘A++’ energy rating, promoting the reduction of household water consumption and energy bills.
Catherine Balderson, Senior Hotpoint Brand Manager, says: “Hotpoint aims to educate consumers on how using a dishwasher is more economical. The 100 day money back guarantee not only helps consumers to realise the efficiency of a dishwasher, it will also give them the chance to experience the many other benefits of dishwashing, such as saving time and improving cleanliness.
“The 100 day money back guarantee is also designed to support our valued trade partners by encouraging a customer, who may not have considered this appliance purchase in the past, to invest in a dishwasher.”
For more information on the promotion, or any Hotpoint appliances, please contact your account manager or visit the website at www.hotpoint.co.uk.